Most people don't open a search engine looking for a nonprofit to support. They're searching because they want an answer, a solution, or a distraction — not because they woke up wanting to make a donation. That reality trips up a lot of nonprofit marketing efforts, especially paid search campaigns …
Nonprofit Articles and Interviews (category)
What Church Survey Questions Should You Ask to Learn More About Your Congregation?
As a church leader, it’s important to know your congregation—who they are, what they believe, and why they have chosen to attend your particular church. Of course, it’s advisable to spend time with those in your church and get to know them on a personal level, but they may not always be candid with …
